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Email Marketing for Construction Companies

Build a strong brand in a crowded market

Email marketing generates $42 for every dollar spent — the highest return on investment for growing businesses, according to Campaign Monitor. Timely, personalized emails strengthen connections, helping you stay top of mind for GCs. Connect your marketing to your sales processes (and your margins) with  TopBuilder’s email marketing software.

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Email Templates
Email Tracking

Easily send targeted emails

Fully integrated with our CRM and other software your team already uses

TopBuilder’s email marketing tools are fully integrated with our CRM and other software your team already uses, centralizing all your customer data and activity. This allows you to send highly targeted emails based on variables such as lead status, deal stage, industry, and more. 

You can:
  • See business opportunities more clearly with segmented lists
  • Send targeted emails to specific types of customers and prospects 
  • Optimize marketing efforts by understanding your best sources of leads
Lead Source Summary
Email Sharing Projects

Simplify construction email marketing with pre-built templates

Ready-to-use email marketing templates

Spend more time out in the field and less time building emails with ready-to-use email marketing templates you can customize to match your brand. New updates to our email builder make these even easier to create without the help of a developer or email design software.

You can:
  • Quickly build and send professional newsletters to stay top of mind
  • Ensure your emails display correctly
  • Use email to drive website visits and social media engagement
Email Templates
KPI Tracking

“The email newsletter templates could not possibly be easier to use.”

Claudia Clay
Owner, Housemax

Ensure email deliverability

Monitor and track emails

Poor email deliverability can hurt your brand’s reputation, making future emails more likely to be marked as spam.  We continually update our construction email marketing software and authenticate emails to ensure they reach recipients’ inboxes.

That includes:
  • Flagging duplicate or bad email addresses
  • Monitoring emails that cannot be delivered
  • Notifying you of recipients who have opted out of emails 
Emails for Bidding
Emails

Track email marketing performance

Detailed insights

TopBuilder’s email marketing tools provide detailed insights into your email campaigns, helping you identify what works and what doesn’t.

With our platform, you can: 
  • Track email open and click rates to measure performance
  • Assign tasks to your sales team to connect with engaged recipients
  • Understand how your construction email marketing strategy is impacting revenue
Email Tracking
Lead Funnels

“TopBuilder is exactly what I need to ensure my marketing investments are not wasted and ensure no sales opportunities are lost. Additionally, we do a more effective job selling while spending a lot less time.” 

John Leggett
President, OnPoint Custom Homes
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Schedule Your Demo

Ready to dial up your email marketing?

TopBuilder’s email marketing tools can help you create impactful email campaigns, track performance metrics, and improve your marketing ROI. Schedule a demo today and see the difference TopBuilder can make for your business.

 

Equip yourself with the tools to achieve your goals.

Email marketing resources

Explore more resources on email marketing to enhance your strategy and win more profitable projects.

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latest Blog

Email Marketing for Construction Companies: Tips and Tricks of the Trade

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Hatzel & Buehler reaches 28% Increase Bid Win Rate

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