The most widely used Home Builder CRM system in the USA

Home Builder Customer Relationship Management (CRM)

If you want to sell more homes, increase closure rates and maximize every sales opportunity, you must have a CRM and Lead Management solution specifically designed for home builders and homes sales.

check   Lead and prospect management
check   Customizable follow-up plans designed to meet your specific business needs
check   Follow-up plans automatically adjust according to prospect life cycle and priority
check   Automated follow-up emails
check   Manage your contacts, tasks and accounts
check   Lead document management (associate pictures, documents, quotes, plans, etc. to lead)
check   Custom alerts and reminders (email, text and calendar)

Branded Email Marketing

Professional, branded marketing directly to a database of prospects, agents and home owners with a touch of a button resulting in more qualified leads and increased action from prospects.

check   Send promotions, announcements and invitations
check   Multiple branded email templates and layouts are built for you
check   Track opens, clicks, bounces and opt-outs
check   Analysis and reporting allows you to determine the effectiveness of your campaigns
check   All email activity is recorded in the history for view in one place
check   Advanced email marketing technology ensures your emails make it to the inbox
check   Your branded emails are tested on all major email readers to ensure they display correctly for everyone
check   Email marketing is fully integrated with the CRM module so all your data and activity is in one place

Your own Professional Home Builder Newsletter

Stay in front of all your contacts, build your brand, gain their trust and get referrals, repeat business and follow-up work.

check   The newsletter is personalized and branded to represent your brand
check   Professionally written, contruction, real estate and home owner related topics
check   An entire library of original topics is available to you as a subscriber
check   Topics can be edited or changed
check   Fully integrated with CRM, contact history and email marketing so all your subscribers and contacts are together
check   Monitoring and analysis tools analyze subscriber status and behavior (who read, who clicked on the links, unsubscribed, what emails bounced, etc.)
check   Alerts and reminders tell you when your newsletter is due
View Sample Newsletters

Customizable Follow-Up Plans

Timely and effective follow-up is proven to dramatically increases your sales and conversion rates.

check   An unlimited number of customized follow-up plans are designed to fit your specific needs
check   Our experienced consultants will help you design plans that work
check   Templates and examples are available as part of the setup and training process
check   Follow-up plans automatically adjust to the priority and status of your clients
check   Tasks on your follow-up plans can be delegated and automated freeing up your agents time to do what they do best - sell!
check   Alerts and reminders ensure timely follow-up
check   Completed follow-up tasks are automatically included in the history and reports
check   Advanced reporting highlights what follow-up has been completed and what has not

Online Sales Counselor Program

Nearly 100% of home buyers research homes online before making a buying decision. Making an immediate and lasting first impression with proper follow-up is the key to converting these browsers into buyers.

TopBuilder Solutions offers Online Sales Counselor (OSC) programs to help you do just that. Our OSC package includes onsite and online training and the tools necessary to capture your leads electronically, manage and automate the OSC process and measure the results.
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Website Tracking and Analytics

See it in a Video
check   Gauge prospect level of interest before they have contacted you
check   Know which plans interests them
check   Be prepared to discuss pricing, options, showings or alternative plans/inventory
check   Know how they found your website
check   Get alerts when they return to your website
check   Know if your marketing programs are working
check   Identify most interested prospects and market directly to them
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Capture and Organize Your Leads and Contacts in One Location

Automatically capture, categorize, prioritize and assign and assign follow-up plans to your leads.

check   Assign leads to the correct agent or community
check   Automatically assign follow-up plans according to client preferences
check   Respond immediately to client request with professional email auto-responses
check   Alerts and reminders let you know you have a new lead or agent inquiry so you can respond immediately
check   The source of your leads and inquiries are automatically captured and included in the reports
check   Prospect, agents and contacts are automatically added to your newsletter
check   Capture and organize leads from your website or third party lead generation sources

Automatically Email Clients

Automate the delivery of personalized (Smart) emails to your prospects and agents - an important component of effective follow-up.

check   Automated emails are delivered as part of a well-designed follow-up plan
check   Emails are branded and personalized for each prospect, community and agent (we call them smart emails)
check   Includes auto-responses to web inquiries, model visits and 3rd party lead sources
check   Automatic emails are included in the client history and tracked against the lead and contact profile
check   Reminders and alerts can be sent before emails are sent
check   Agents can preview the emails before and after they are sent

Email Integration

Track email conversations with your clients when emails are sent or received from any email program or device.


Industry Leading Reports and Analytics

Monitor your traffic, follow-up, marketing programs and sales. Understand what is working and what is not - all at the touch of a button.

check   Analyze your traffic including new leads, return visits, contract signings and closings
check   Track follow-up activity and understand what is getting done and what is not
check   Summarize sales, traffic and activity for the company, agent and community for any date range
check   Analyze the sources of your leads to understand which marketing programs are working and which are not
check   Save your report to Excel, PDF, Word and many other file formats

phone TopBuilder Solutions Mobile

Our mobile application allows you to manage your business on the go.

check   Manage leads
check   View and update history
check   Manage contact information (tap to dial or email)
check   Alerts, reminders and tasks

24x7 Personal On-Call Training & Support

Personal on-call support allows you to get help when needed... from a person.

check   You will be assigned an account manager who you will call or email directly if you need help - plus there is a support team to backup your account manager
check   Complimentary training
check   Call or email anytime if you need help or have questions
check   Our consultants and account managers have decades of experience working with builders, real estate professionals and technology

We are the only company to combine all these features in one, easy-to-use, affordable, cloud-based solution.

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